how to improve your web site conversion rates

1.Your website should load fast. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Usually, graphics, animations, are the cause of slow loading pages. Your can use some software, available free on the internet, to reduce the size of your graphics so that they load fast.

2.Your site should have a professional look about it. It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site.

3.State your case quickly. Let your visitor know what your site is about in a few words. Don't go rambling about your achievements. That can come later. Give the visitor what he is looking for.

4.Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If you are catering to different kinds of visitors,
demarcate your site or page clearly showing these different sections for visitors.

5.Include your Privacy Policy, Phone Numbers,
About Us information on every page of your site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility.

6.Do not irritate your visitors with bad grammar or typos. Check and crosscheck your content. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect.

7.If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.