Email a collegue.| Headline: | US report shows importance of search engines |
| Description: | A report by the US Pew Research Centre has revealed that 84% of Internet users regularly use search engines.
The average user spends 43 minutes a month searching, and 87% of searchers claim the engines usually find what they are looking for. The research also found that search engine users are very loyal, with 44% tending to stick to only one search engine, such as Google or Yahoo. However, there appears to be a lack of understanding about sponsored ads: only 38% of respondents were aware of the difference between paid for and unpaid listings. |
| Date: | 01.02.2005 |
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