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SMEs prove e-business can pay by Arlene Martin Monday 3 September 2001
- However it is possible to generate revenue from e-business as Henry Hardoon, of H & H Associates, proved when he became involved with Oxyvita Ltd, a company selling pure oxygen mini canisters for personal use.
Hardoon recommended they spent ?2,500 on an e-commerce initiative and was able to boost Oxyvita's income ten fold. By buying-up domain names based on the searches potential customers were using to find products, Hardoon was able to harness the power of the Internet for his client to increase the company's income.
"They had tried traditional forms of advertising, using the national press," said Hardoon. "That generated a lot of orders at first but little repeat business. However, once implemented the strategy showed that the people reached via the Web tended to come back for more orders. We bought 70 domain names. By buying more domain names and therefore consolidating our client’s position, they have seen an enormous increase in orders and have crowded out the competition."
Update January 2003 - H & H Associate’s direct involvement with Oxyvita has lead to EMI Music selecting Oxyvita as promotional products partner for new bands debut release.
Update April 2003 - Oxyvita products get the "thumbs up" from Glamour magazine.
Update May 2003 - Oxyvita products to be featured in NEW WOMAN MAGAZINE May 2003
VIRGIN MUSIC selects Oxyvita products as prizes for Cream Trance 2003 competition. National press and radio campaign.
VIRGIN MUSIC chooses Oxyvita products to launch 'The Best Club Anthems 2003' in a promotional campaign with BBC Radio 1 (Sarah Cox & Dave Pearce shows) & with XFM on the Christian O'Connell Show.
Update December 2003 - H & H Associates secures £1m facility for client for the purpose of car funding. Barclays Asset Finance showcases the deal in their newsletter.
Update December 2004 - H & H Associates contacted to work with "Make me a million" contestants.
Update April 2005 - H & H Associates received accreditaion from the UK Web Design Organisation.